Online reviews are crucial to any golf club that wishes to uphold and control an online reputation. Since the rise of the internet, global marketing has changed drastically. Word-of-mouth marketing is possibly the oldest and the most effective way of marketing. A critical view and unbiased opinion of our peers is – arguably – the most efficient way to attract more customers to your business. It is no wonder that 90% of consumers read reviews before visiting a business!
How to get more reviews?
Now that we have established the importance and relevance of online reviews, it is crucial to understand what role you – as golf club manager – may have in improving your online reputation.
First of all, it is important to put yourself in the shoes of your customers. Try to think, feel and decide like a customer. What drives you to make a decision?
For instance, when you are looking for a restaurant while on vacation you will most likely search the web for restaurants that have current and reliable reviews. You want to know what other’s think, what experience they had and if you will get your money’s worth… Correct? Well, this same principle applies when golfers are looking for their next place to play golf.
Before booking, golfers are looking for a course that will meet their desires. They may be looking for a quick 9 holes to practice their technique or they could be planning a golf break with their friends. No matter what, they want to know that their money will be well spent.
Therefore, it is extremely important for you to have a continuous stream of recent and relevant online reviews. This will not only help you manage the expectations of your guests and increase bookings, but it will also provide important feedback on how to improve. Customer reviews are a powerful source of knowledge that will help you optimize your potential.
Here are 6 tips on how to improve your online reputation and generate more reviews on Leadingcourses.com
1Ask Ask Ask
Encourage your guests to write a review about your golf club by simply asking your guests politely. They are most likely more than willing to leave a review, but just don’t think about it themselves. Give them a reminder!
2Place the review widget on your own website
With the review widget, golfers will be able to write a review about your golf club directly from your own web page. Implementing the review widget is very easy, just copy the code. Find the widget here.
3Use ‘write a review’ cards
Sometimes all a golfer needs is a physical reminder about writing a review. That’s why we created ‘write a review’ cards. If you hand the golfer a card and ask them to write a review, they may be more inclined to do so. Their social desire to help others will kick in. Review cards can be ordered here.
4Email and Social Media
Include a link to your review page in follow-up emails or newsletters that you send to golfers. And, share your review page on social media every once in a while. You could also add your review page link to scorecards or green fee vouchers. Generate your review page link here.
5Take over our homepage
Increase your exposure by taking over our homepage for one week. This will increase traffic on your profile page by an average of 170%. Get more information about our homepage spotlight here.
6Respond to reviews
By monitoring your reviews and responding to your guests appropriately, it encourages other guests to leave their opinion as well. Golfers appreciate when their reviews are read, and more importantly, valued. Responding to reviews creates a community feeling in which customers want to take part of after their visit.
To finalize this blog, hereby a fun – but true – fact. It definitely matters that golf clubs have a continuous stream of recent and relevant reviews. According to researchers, reviews that are older than 3 months are no longer relevant for 69% of consumers. And – subsequently – more or less 15% feel that the only relevant reviews are the ones written within two weeks. So be sure to keep gathering reviews all the time!