Europe’s #1 Golf Course Review Website is turning their attention to the birthplace of their idea

Back in 2007 the European Club was unwittingly the inspiration behind Fast forward 10 years and have become Europe’s #1 golf course review website or the TripAdvisor of golf. What makes special is the Golfer’s Choice Rankings which offer the most up-to-date, transparent and independent rankings in the golf industry. Now it is time for Ireland’s avid golfers and amazing courses to get the attention they deserve. To facilitate this Irish focus are offering fourball vouchers for the best Irish courses as fortnightly prizes for Irish users.

Where it all began are to officially launch their website on the Emerald Isle where Managing Director Jeroen Korving found himself playing golf at The European Club in 2007. After paying the very expensive green fees and then going on to lose “a load of golfballs”, a local in the clubhouse then decided to inform a soaking wet Korving that he could have played a few other “easier and a whole lot cheaper” courses in the area. This badly timed friendly informative of local knowledge did not exactly lighten the mood, but a result of this frustration and annoyance the shores of Ireland were left with an idea in hand. To set up the TripAdvisor of golf, a platform where golfers can plan their next golfing excursion. Using data and reviews of courses provided by golfers of all abilities, thus leading to fulfilled golfing experiences. Recently nominated for Website of the Year 2017, solid foundations are in place to build upon and wants to include avid Irish golfers and amazing Irish courses.

Ireland still undiscovered

Irish clubs and courses are about to discover the potential can offer. As a golf tourism destination Ireland is one of the best, especially for Americans, given their lasting infatuation with everything Irish. For Europeans however, Ireland as a golf destination lags behind the sun drenched coastlines of Portugal and Spain. Or so Europe is lead to believe. Ireland may not have the climate of its more southern counterparts but it most certainly has the golf. 2nd only to Scotland in links golf courses, Ireland (with 58 true links courses) offers some of the best coastline golf the planet can offer. Combined with continued investment in the “Wild Atlantic Way” and “Ireland’s Ancient East”, links golf and golf in general in Ireland is a tourist attraction that has to be seen to be believed.

When it comes to Irish golf participation, the trend is steady. While recovering from a negative trend that admittedly started prior to but was certainly not helped by the economic crisis of 2008, an interesting development of the sport occurred. Golf in Ireland is no longer for the elite, the select few or the upper class. Clubs had to come back to reality after the dizzying heights of Celtic Tiger golf. Annual membership fees and green fees plummeted across the country, and with that a new demographic joined the table. The working class now find themselves in a position where they can afford golf and as the Confederation of Golf in Ireland state in their 2017 report titled “Golf in Ireland: A statistical analysis of participation“,

Expanding golf beyond high socio-economic groups will require marketing and promotion of lower cost opportunities to try the game .

With this change of golfer populous comes a change in accessibility and distribution. offers information on courses including costs, facility ratings and reviews by golfers – for golfers. Reviews are of the utmost importance to and to make sure the reviews are as accurate as possible we use an algorithm where certain variant scales bear less weight than others. These different weightings allow for more accurate reviews. The sense behind it, as golf’s population becomes more diverse, “Value for Money” for example may have a different meaning from one person to the next. The most weight is put into the aspects of greater importance for the many. On what makes our ratings different to the ratings of golf magazines and journalists, Korving says:

The ratings stand out because they are based on reviews written by actual golfers. These reviews can be consulted online at any time. This makes our course rankings the most up-to-date, transparent and independent in the golf industry.”

Genuin reviews

To gain this transparency and genuine rating and reviews of courses, utilise their own editorial policy. Each and every review that comes in is checked by a dedicated content team as to ensure the reviews integrity is upheld. Reviews that come in consisting of all 1/10’s or 10/10’s are flagged on the premise that 1/10 means the worst and 10/10 the best on the planet. As very few courses can be held at such high/low regard, the user who made the review is contacted asking for clarification of their review and then when necessary, requested to make a new review.

Follow this link to see just how the best courses in Ireland are rated. Over the coming 14 weeks’s Irish campaign will be giving away fourball green fee vouchers for some of the best courses in Ireland. Participating courses/clubs and resorts include Fota Island, Palmerstown House Estate, Powerscourt, Trump International at Doonbeg, Narin & Portnoo and more. Details on how to enter will be shared each fortnight via’s social media platforms of Facebook, Instagram & Twitter, where progress of our Irish campaign can be tracked. look forward to helping Irish golfers get the best out of golfing experiences both at home and abroad.


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