Leading Courses has been helping travelling golfers for well over a decade and for the last few years has been offering direct and real-time connections with almost all golf courses in Southern Europe. Leading Courses focuses on golfers who want to plan and book everything online, but also understand that there are golfers who prefer to book a golf trip via a tour operator.
For the last month, golfers in The Netherlands have been able to see golf packages from Dutch Golf Tour Operator Pin High Golftravel. This integration is part of Leading Courses’ mission to become the go-to portal when golfing abroad. In due time Leading Courses will also announce partnerships with other leading golf tour operators in the United Kingdom, Sweden, France and Germany.
The TUI Sports partnership will begin on a small scale, focusing on TUI hotels and on destinations where TUI offers charters with their own airline. In a later phase, long-haul destinations like the Caribbean, Africa, The Middle East and other hotels will be offered as well.
Ruben Meiland, the CEO of Leading Courses is very excited about this new partnership: “This partnership with TUI Sports solidifies our unique position in the European golf market. Leading Courses is the largest and most widely used golf platform to book tee times across the continent and beyond. We’re very excited to bring our years of knowledge and state of the art technology to fuel TUI’s exciting new golf proposition.”
Reinier Boss - Product manager Golf TUI Sports says: “There has been a big increase in the number of golfers over the last 2 years due to Covid-19. That made us decide to enter the Golf market. We have our own planes, hotels and transfer services in all destinations. The only part missing was green fees. Booking tee times can be time consuming, so we were looking for a reliable partner that offers an efficient way of working. Leading Courses can provide us with this service and also supports us to generate awareness in the golf market. We are very happy with this partnership.”
Leading Courses was founded in 2012 to help golfers find and play suitable golf courses around the world. The website and app provide information on more than 25,000 golf courses worldwide. Over the past years, hundreds of thousands of reviews have been written to help golfers make the best decision on where to play. Today, Leading Courses has over 400,000 website visitors per month and offers tee times for 3,000 golf clubs in 18 countries. That makes it Europe's largest platform for golf course reviews and tee time bookings.
TUI Sports has been organizing trips to sporting events such as marathons, formula 1 and cycling for years. Recently, TUI Sports also started to offer golf trips. A TUI Sports golf trip always includes a flight, green fees, accommodation, a private transfer or a rental car. There are no pre-determined packages of mandatory courses you need to play. The choice is entirely up to the customer. The customer chooses the day, time and course. There is a wide choice of hotels, including RIU's own TUI hotels, Robinson and TUI Blue.
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